Grape, Dirt & Gusto: Studio Chenchen’s identity for Stappa is fitting for the no-nonsense winemakerThe Brand Identity · Feb 15, 2023
Studio Chenchen created a bold and characterful brand identity for Melbourne-based winemaker Stappa, inspired by its unpretentious approach to wine. The identity distinguishes between two product lines—Dog Town Edition and Stappa Standards—through refined versus lo-fi aesthetics, expressive typography, and charcoal illustrations reflecting the brand’s craft and personality.
Studio ChenchenStappabranding
