Nils Zimmermann
Creative Director · Founder
In their own words
The best market research actually happened on the sixth floor of KaDeWe itself.
KaDeWe’s strongest brand asset is its six letters. So why not go all in and create a full alphabet based on this icon?
The fact that our design holds its ground in that environment? That’s something I’m really proud of.
Every new challenge is a thrill – that’s what makes our job so rewarding.
Whether I love a brand or not is a bit like how I feel about a song I hear.
The balance between ethics and aesthetics is becoming more important.
Collaboration is everything.
Articles & interviews
- Studio Chapeaux Redesigns KaDeWe's Private Label with Architectural Flair
Studio Chapeaux created an elegant, architecture-inspired brand identity and packaging system for KaDeWe’s private label food products. Drawing from the department store’s historic entrance gate, the design features custom typefaces, foil finishes, and distinct color palettes for two product lines. The project has already won major design awards for its refined execution and ability to stand out in a luxury retail environment.
- “Every new challenge is a thrill.” Introducing the resonant, sensory world of Studio Chapeaux
The Brand Identity interviews Nils Zimmermann of Hamburg-based Studio Chapeaux about their new website and decade-long journey in food and lifestyle branding. The conversation explores their 'Resonance Branding' philosophy, collaboration with Obys on the site, and notable projects for clients like Le Jeune, Versol Vermouth, and KaDeWe. Zimmermann reflects on the studio’s sensory, emotional approach to design and its evolution over ten years.