Studio Chapeaux created an elegant, architecture-inspired brand identity and packaging system for KaDeWe’s private label food products. Drawing from the department store’s historic entrance gate, the design features custom typefaces, foil finishes, and distinct color palettes for two product lines. The project has already won major design awards for its refined execution and ability to stand out in a luxury retail environment.
The Brand Identity interviews Nils Zimmermann of Hamburg-based Studio Chapeaux about their new website and decade-long journey in food and lifestyle branding. The conversation explores their 'Resonance Branding' philosophy, collaboration with Obys on the site, and notable projects for clients like Le Jeune, Versol Vermouth, and KaDeWe. Zimmermann reflects on the studio’s sensory, emotional approach to design and its evolution over ten years.
