Nicki Sprinz
CEO, Managing Director
In their own words
"Just follow your passion" might be the worst advice in the creative industry.
AI is a great addition. It's part of the team.
Most wellness apps fail you. Not because you lack willpower, but because they were never designed around how humans actually change.
Articles & interviews3
- 194. The Spark
Episode 194 of Creative Boom’s podcast 'The Spark' features Nicki Sprinz, CEO of ustwo, in a candid and playful conversation about creativity, leadership, and personal curiosity. The discussion touches on rejecting the 'follow your passion' mantra, creative spontaneity, and the human side of running a major design studio.
- How do you stay human when everything is changing this fast?
Creative Boom announces the return of its podcast for Season 11, hosted by founder Katy Cowan and supported by Adobe. The season explores how creatives remain human amid rapid technological and cultural change, featuring guests such as Nicki Sprinz, Aporva Baxi, Liz Seabrook, and Jessie McGuire. Through personal stories and reflections, the series highlights resilience, authenticity, and the enduring value of human creativity.
- Nicki Sprinz