Michael Kazimierczuk
Photographer
Articles & interviews3
- Wedge Revamps Diana’s Seafood, Celebrates Canadian Icon
Montreal-based studio Wedge has rebranded Canadian seafood institution Diana’s Seafood, repositioning it as ‘The Mother of Seafood.’ The new identity draws from the brand’s heritage and authenticity, featuring a refreshed fish symbol, bold typography, and expressive illustrations by Bill Rebholz. The rebrand celebrates Diana’s legacy while modernizing its visual language for a broader consumer audience.
- "Wedge Launches Staff Meal: A Collaboration Celebrating Food and Creativity"
Montreal-based studio Wedge has launched 'Staff Meal', a collaborative side project celebrating the team’s shared love of food. The project features a set of retro-inspired recipe cards designed and illustrated by the studio’s members, combining expressive typography, vibrant colors, and personal stories. The collection was photographed with art direction inspired by vintage food journals, reflecting Wedge’s values of connection and creativity.
- Wedge Refreshes Mott's Clamato Caesar, Appeals to Modern Tastes
Wedge has refreshed the identity of Mott’s Clamato Caesar, Canada’s iconic cocktail brand, to appeal to younger audiences while preserving its heritage. The rebrand introduces a bold, flavour-forward visual system centred on the concept ‘Bring on the Flavour,’ featuring a redrawn wordmark, Goudy Sans Bold typography, and vibrant packaging. Collaborations included typographer Etienne Aubert Bonn, 3D artist Sam Walker, and photographers Leeor Wild and Michael Kazimierczuk.