Founder · Client · Chef · Creative Personality
The Dieline article covers 'Rink Drink,' a coffee collaboration between celebrity chef Matty Matheson and Dean Perry of Anchored Coffee. The project celebrates Canadian hockey culture and nostalgia, inspired by Matheson’s childhood memories of watching junior hockey with his grandfather. The piece highlights the cultural connection between coffee and hockey without delving into design details.
Toronto-based designer Ross Proulx developed an adaptable brand identity for chef and media personality Matty Matheson, inspired by the eclectic charm of vintage ephemera. The system unifies Matheson’s diverse ventures through expressive typography, tactile materials, and a heritage-led visual language that evolves existing brand assets. Collaborations included illustration by Atlas Opera and photography by Sid Zheng Tang and Christopher Sherman.
It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.
BP&O’s feature by Emily Gosling explores Wedge’s branding and packaging design for Matheson Food Company, a new pantry staples brand founded by Canadian chef Matty Matheson. The identity draws on nostalgic mid-century food packaging, using a simple primary color palette and Aperçu Condensed type to evoke a retro yet modern feel. The article praises the clarity, restraint, and timelessness of the design system.