Matt Smith
Executive Creative Director · Illustrator
Studios:Ragged Edge
Quotes
“From the very start it was clear this was no surface-level exercise.”
“We carried that humanity into every detail, from the cursive logo and type to the raw, honest photography and illustration.”
“First of all, the new brand speaks to working people with an authenticity and empathy that is extremely rare in the space.”
“This wasn't about creating another friendly fintech. Tilt needed a brand with teeth that could challenge outdated systems and credit people for their potential.”
“Our work has to land in the real world and create genuine business impact.”