Marko Hrastovec
Type Designer, Founder
In their own words
From the get-go, we knew it needed to be bold, condensed, with slightly rounded corners and preferably based on a Gothic skeleton.
There is an obvious stylistic/historical reference to Franklin Gothic, which was then taken through the ‘Kit’ filter, making it more warm and approachable.
Kit Sans is a typeface that needs to perform more than it needs to catch attention.
The Hot Type way of doing things is taking clues in the past and making something contemporary and relevant out of it.
Personally, I love working with restrictions. But, you have to pick your battles wisely.
I’m into things that shouldn’t work together but they do and maybe you can’t tell why.
Articles & interviews3
- June's Top New Typefaces from Leading Designers
Creative Boom’s June 2025 roundup by Tom May highlights seven new typefaces from leading foundries including Dinamo, Hot Type, and Big Fog Foundry. The article explores the diversity of contemporary type design, from geometric sans-serifs and modernist revivals to experimental scripts and variable fonts. Each featured release demonstrates innovation and craftsmanship within the global type community.
- Hot Type Designs Custom Typeface for Kit's Brand Refresh
The article highlights Hot Type’s creation of Kit Sans, a custom typeface designed for Koto’s rebrand of Kit, a marketing platform for the creator economy. Led by Marko Hrastovec, the project balanced the brand’s bold, rounded aesthetic with functional clarity, resulting in a variable font that complements Kit’s refreshed identity. The design draws inspiration from Franklin Gothic while adapting to Kit’s distinctive logo and tone.
- Hot Type’s Marko Hrastovec on taking clues from the past to make typefaces for the here and now