Marko Hrastovec

Type Designer · Founder

3 articles · Feb 2022Jun 2025

Studios:Hot Type

Quotes

  • From the get-go, we knew it needed to be bold, condensed, with slightly rounded corners and preferably based on a Gothic skeleton.
  • There is an obvious stylistic/historical reference to Franklin Gothic, which was then taken through the ‘Kit’ filter, making it more warm and approachable.
  • Kit Sans is a typeface that needs to perform more than it needs to catch attention.
  • The Hot Type way of doing things is taking clues in the past and making something contemporary and relevant out of it.
  • Personally, I love working with restrictions. But, you have to pick your battles wisely.
  • I’m into things that shouldn’t work together but they do and maybe you can’t tell why.

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