Type Designer · Founder
From the get-go, we knew it needed to be bold, condensed, with slightly rounded corners and preferably based on a Gothic skeleton.
There is an obvious stylistic/historical reference to Franklin Gothic, which was then taken through the ‘Kit’ filter, making it more warm and approachable.
Kit Sans is a typeface that needs to perform more than it needs to catch attention.
The Hot Type way of doing things is taking clues in the past and making something contemporary and relevant out of it.
Personally, I love working with restrictions. But, you have to pick your battles wisely.
I’m into things that shouldn’t work together but they do and maybe you can’t tell why.
Creative Boom’s June 2025 roundup by Tom May highlights seven new typefaces from leading foundries including Dinamo, Hot Type, and Big Fog Foundry. The article explores the diversity of contemporary type design, from geometric sans-serifs and modernist revivals to experimental scripts and variable fonts. Each featured release demonstrates innovation and craftsmanship within the global type community.
The article highlights Hot Type’s creation of Kit Sans, a custom typeface designed for Koto’s rebrand of Kit, a marketing platform for the creator economy. Led by Marko Hrastovec, the project balanced the brand’s bold, rounded aesthetic with functional clarity, resulting in a variable font that complements Kit’s refreshed identity. The design draws inspiration from Franklin Gothic while adapting to Kit’s distinctive logo and tone.
The Brand Identity interviews Croatian type designer Marko Hrastovec about his foundry Hot Type, which launched publicly in 2021 with three typefaces. He discusses his design philosophy of blending historical influences with contemporary needs, his process for developing fonts, and his experience creating a custom typeface for Nike. The conversation also explores the challenges of running a type foundry and the importance of collaboration and research.