About
Margarett Kerr-Jarrett is a founder of Nihilo.
SourceFounded
In their own words
There is duality in everything, and nothing is only one thing.
Articles & interviews1
- Nihilo Launches Premium Rum Brand "Esther" to Transform Category
The Brand Identity features Nihilo’s creation of Esther, a premium Colombian rum brand designed to redefine the rum category. The Columbus-based studio, led by Emunah Winer and Margarett Kerr-Jarrett, developed a bold identity centered on duality, optical illusions, and cultural relevance. With distinctive typography, a memorable green cap, and anti-cliché positioning, Esther aims to modernize rum’s image and appeal to a broader audience.