In their own words
The name APT.20 is a subtle nod to Monica’s apartment in ‘Friends,’ the owners’ favourite TV show.
It also allowed us to design a duo of mascots that reflected the owners themselves, reinforcing APT.20’s personal, welcoming nature.
Marseille is the second largest city in France. This city has a strong, rebellious, and deeply authentic identity. It’s multicultural, raw, sun-drenched, and unapologetically bold.
Our job is to graphically translate who you are in order to attract the right kind of audience.
To collaborate with talented creatives across the globe.
Our focus is really always on brands that evoke emotion.
The brand’s aesthetic mirrors its mission to empower through transformation and individuality while fostering a community rooted in compassion, loyalty, and transparency.
We wanted to design an identity that stands out from the other wig brands that can feel overly girly and expected.
The name ‘E.T’ comes from the founder Endah Tche. She loves the dual meaning, as ‘E.T’ also evokes the extraterrestrial.
Articles & interviews
- "PROST WORK Blends Marseille Charm with NY Coffee Buzz at APT.20"
PROST WORK created a vibrant brand identity for Marseille coffee shop APT.20, blending Mediterranean warmth with New York café culture. Led by founder and creative director Manon Prost, the project features custom typography, playful mascots, and a color palette inspired by coffee and the coast. The identity extends across merchandise, signage, and interiors, reflecting the café’s community-driven spirit.
- Prost Studio: Mastering Design and Art Direction to Reflect Brand Identity
The article profiles Prost, an independent design studio founded by Manon Prost, exploring its multidisciplinary approach to brand identity and art direction. Based between London and Marseille, the studio has quickly gained attention for concept-driven, type-led work across fashion, food, and lifestyle brands. Projects like Feast and E.T Wigs showcase Prost’s focus on emotional, expressive design that merges strategy and creativity.
- PROST WORK Unveils Bold New Identity for E.T WIGS Brand
The article spotlights PROST WORK’s bold new brand identity for E.T WIGS, a Black-owned luxury wig brand founded by Endah Tche. The design blends sleek sophistication with playful sci-fi and retro-futuristic elements, using custom typography and a chrome-like aesthetic to express transformation and individuality. The identity includes a sharp wordmark, fluid monogram, and a cohesive visual system reflecting empowerment and self-expression.