Leonhard Laupichler
Designer
In their own words
The pressure can be high, but the learning curve is steep.
Comparing projects can be quite challenging.
New Aesthetic 2019 was my bachelor’s thesis.
Articles & interviews
- The Freelancers: Sophia Brinkgerd on the delicate balances of life, work, and creative flow
The Brand Identity’s interview with Berlin-based art director and graphic designer Sophia Brinkgerd explores her freelance journey, creative process, and balance between life and work. Brinkgerd discusses her experiences at Apple, her collaborations on the New Aesthetic book series, and her art direction for Badland Issue 6. The conversation highlights her thoughtful approach to design, community, and experimentation.
- The Freelancers: Leonhard Laupichler on his time at Bureau Borsche and embracing freelancing
The Brand Identity’s interview with designer Leonhard Laupichler explores his journey from studying design in Münster to working at Bureau Borsche and eventually embracing freelancing. Laupichler reflects on his experiences with major fashion and cultural clients, his passion for typography, and his self-initiated project 'New Aesthetic'. The conversation highlights his creative philosophy, work habits, and plans for future exhibitions.
- Leonhard Laupichler and Sophia Brinkgerd on creating and launching their book New Aesthetic 3
The Brand Identity interviews designers Leonhard Laupichler and Sophia Brinkgerd about their collaborative book project, New Aesthetic 3. The third volume in their independent type design series celebrates experimental and boundary-pushing typography, produced in partnership with Sorry Press and launched with events in Milan and Paris. The conversation explores their curation process, evolving type trends, and the community built around the project.
- Leonhard Laupichler and Sophia Brinkgerd's New Aesthetic 2 showcases 98 contemporary typefaces
The article profiles 'New Aesthetic 2,' a typographic book by designers Leonhard Laupichler and Sophia Brinkgerd, published by Sorry Press. The project showcases 98 contemporary typefaces and emphasizes minimal, structured design with a bright green accent. The designers discuss their curatorial process and the role of Instagram in discovering independent type designers.