Lauren Finks
Designer · Founder
In their own words
The wordmark is a customised version of Bianco. I hand drew the ‘B’ and added internal rounding to the lettering to soften the corners.
The palette was chosen after my first visit to the building site. I wanted the architecture and styling to sit at the forefront.
The monochrome palette would let everything sing, and the claret is there to pick up one of the tables but also to add a subtle hint of that Italian richness.
People still crave tactility in design and that’s what I love.
Back yourself, your ideas and do not undersell yourself.
Articles & interviews
- Studio Sly’s confident identity references BASSANO’s Italian heritage and brutalist construction
The Brand Identity features Studio Sly’s branding for BASSANO, a boutique accommodation studio in Red Hill, Victoria. Drawing from Italian heritage and brutalist architecture, the identity uses Bianco Sans and Fulmar typefaces, a monochrome and claret palette, and tactile materials like embossed leather. The result is a confident, architectural identity that mirrors the building’s design and atmosphere.
- Studio Sly’s Lauren Finks on being a ‘one-woman show’ and doing more print work than ever before
The Brand Identity interviews Melbourne-based designer Lauren Finks, founder of Studio Sly, about her journey as a one-woman studio and her renewed focus on print design. She discusses her background in agency work, her transition from homewares to branding, and her belief in the enduring appeal of tactile, well-crafted design. The conversation also touches on her studio stationery relaunch and her approach to balancing creativity and business as a solo designer.