Kinda Savarino
Author
In their own words
The concept behind LBDO’s new visual identity is ‘getting in sync’, which speaks to both the products and the brand’s mission of being more in touch with its audience.
Ultimately LBDO’s visual identity is successful because it speaks to the relationship we have with ourselves – one ‘shaped by pleasure, joy, vulnerability, self-love and expression’.
&Walsh’s rebrand challenges the conventions of its category, perhaps in the bravest way possible, by drawing upon the sector’s antithesis: fast food behemoths.
Articles & interviews
- New Brand Identity Tugg by Kurppa Hosk
BP&O features Kurppa Hosk’s rebrand for Swedish burger chain Tugg, which replaces traditional American fast-food aesthetics with a multicultural, dynamic identity. The design uses a diverse custom type system, 3D animated characters, and a vibrant color palette to express inclusivity and energy. The project reimagines the burger brand as a playful, global experience rather than a nostalgic Americana trope.
- New Branding & Packaging for Eadem by Lotta Nieminen
BP&O features Lotta Nieminen Studio’s branding and packaging design for Eadem, a beauty brand created for women of colour. The identity uses a bold logotype, contrasting typefaces, and a vibrant palette to express dualities of strength and softness, reflecting the brand’s inclusive mission. The design challenges conventional beauty minimalism with expressive typography and authentic photography.
- Branding for LBDO by Universal Favourite
BP&O features Universal Favourite’s branding for sexual wellness brand LBDO, highlighting its soft, inclusive visual identity built around the concept of ‘getting in sync’. The Sydney studio developed a calming palette, elegant typography, and fluid motion graphics to reflect intimacy and self-care. The result positions LBDO as a confident, design-led brand in the evolving sexual wellness space.
- New Branding for Big Charters by Mucho
BP&O features Mucho’s rebrand for Big C Charters, a San Francisco-based fishing charter company founded by Christian Cavanaugh. The identity centers on a tall, hooked 'C' logo and a custom typeface, Big C Sans, inspired by the captain’s stature and the fishing industry. Vibrant colors, candid photography, and playful animation help modernize the brand and distinguish it from traditional maritime aesthetics.
- Packaging for Panettoni Pavolucci by Requena Office
BP&O features Requena Office’s packaging design for Panettoni Pavolucci, a Barcelona bakery founded by twin sisters Chiara and Francesca Pavolucci. The design avoids traditional Christmas cues, instead using refined typography, soft colors, and subtle twin-inspired details to modernize the panettone’s image. The result is a contemporary, functional packaging system that repositions a classic Italian dessert for year-round enjoyment.
- New Branding for Plenty by &Walsh
BP&O features &Walsh’s rebrand for indoor vertical farming company Plenty. The new identity replaces the brand’s industrial aesthetic with a bold, fast-food-inspired palette and a custom typeface that evokes organic forms. The project challenges traditional eco-branding tropes by embracing warmth, nostalgia, and category inversion.