Joshua Ogden
Creative Director, Founder
In their own words
To create a unique offering, we wanted to flip the narrative.
We liked the concept of looking behind the art to find something unique and ownable to the audience.
A considerable part of the mission is to collaborate with artists.
This is used as a brand signifier and to unify moments across the app and create strong calls to action.
The biggest change for Duel was the injection of a wide secondary palette.
We chose Aeonik as we felt it perfectly landed between being characterful and legible.
The brief was to find a brand marque that communicates the hustle and spirit of a thriving online platform.
The thinking was that we wanted a marque to feel like it was as unique as the audience.
To have the feeling of motion whilst also feeling as memorable when static.
We took a lot of influence from Saul Bass and Mattise to give the speech bubbles that imperfect, cut-out feel.
Articles & interviews4
- Justified Studio Builds XVERSO Identity for Accessible Digital Art Marketplace
Justified Studio launched XVERSO through its Justified Ventures initiative, creating an identity for a social-media and digital-art marketplace built on the Ethereum blockchain. The brand centres on an X motif rendered as brushstrokes and translucent 3D forms, paired with DM Sans and a minimal monochrome palette accented by Lotus purple.
- Justified Studio Creates Vibrant Duel Identity Inspired by Brand Advocacy
Justified Studio developed a vibrant new identity for brand advocacy agency Duel, inspired by the concept of the 'Duel Effect' and the power of influence. The rebrand introduces a brightened blue and a wide secondary color palette to represent diverse advocates, paired with CoType Foundry’s Aeonik typeface for clarity and character. The identity emphasizes motion, accessibility, and a dynamic visual system across digital touchpoints.
- Justified Studio’s identity for FINDS captures a playful medley of nostalgia and self-expression