Creative Director · Founder
The biggest change for Duel was the injection of a wide secondary palette.
We chose Aeonik as we felt it perfectly landed between being characterful and legible.
The brief was to find a brand marque that communicates the hustle and spirit of a thriving online platform.
The thinking was that we wanted a marque to feel like it was as unique as the audience.
To have the feeling of motion whilst also feeling as memorable when static.
We took a lot of influence from Saul Bass and Mattise to give the speech bubbles that imperfect, cut-out feel.
Its relaxed look is perfect for heading up a platform designed to change the rules in the world of journalism.
Its clean, editorial feel balances well with the colourful, imperfect speech bubbles.
Justified Studio developed a vibrant new identity for brand advocacy agency Duel, inspired by the concept of the 'Duel Effect' and the power of influence. The rebrand introduces a brightened blue and a wide secondary color palette to represent diverse advocates, paired with CoType Foundry’s Aeonik typeface for clarity and character. The identity emphasizes motion, accessibility, and a dynamic visual system across digital touchpoints.
London-based Justified Studio created the brand identity for FINDS, a video-based marketplace blending thrift culture and social media self-expression. The identity uses vibrant colors, expressive typography, and playful iconography to convey individuality and motion. Typefaces ABC Estragon and Maison Neue balance eccentricity with functionality, evoking 90s nostalgia and modern digital energy.
Justified Studio developed the name, positioning, and bold visual identity for Danish media platform KIOSK. The identity centers on colorful, imperfect speech bubbles inspired by traditional newsstands, paired with expressive typography to reflect conversation and engagement in modern journalism. The project combines playful design with editorial sophistication through a mix of typefaces and vibrant color palette.