John Whalley
Branding Specialist, Creative Director
In their own words
Whilst budgets are most definitely smaller, working directly with business founders is far more rewarding in so many other ways.
From small forests of paper to the remarkable reMarkable. Saves a ton of paper, works a treat, connects seamlessly with my MacBook, Scandi design looks great. Sustainability without compromise. Love it to bits.
Articles & interviews3
- War Child’s Secret 7" Returns With 700 Mystery Artist Sleeves
The article explores the realities faced by independent agency founders in their first year, highlighting the emotional, financial, and structural challenges of leaving established agencies to start small studios. Through interviews with founders across the UK, it reveals a shift toward smaller, more agile creative teams responding to changing client expectations and tighter budgets. The piece positions 2026 as a pivotal year for indie studios redefining the creative industry landscape.
- Why pricing your creative work is mostly a battle with yourself
The article by Tom May explores the psychological and practical challenges creatives face when pricing their work. Through insights from designers, illustrators, and creative directors, it emphasizes that pricing is less about mathematics and more about confidence, value perception, and communication. The piece offers practical advice on setting boundaries, documenting agreements, and regularly reviewing rates.
- 24 planet-friendly product swaps that creatives actually stick with
Creative Boom’s Tom May compiles a community-sourced list of 24 sustainable product swaps that designers and other creatives genuinely use. The article highlights eco-friendly alternatives across personal care, stationery, and household products, emphasizing design quality and long-term usability. Through quotes from industry professionals, it shows how sustainability and good design increasingly go hand in hand.