Jme
Musician
Articles & interviews3
- Will Norman Mixes Grime Music and Model Railways for Jme Video
At March 2025’s Nicer Tuesdays event, filmmaker Will Norman discussed the making of his inventive music video for Jme’s track 'TMNT'. The video features a miniature version of the grime artist performing in a model railway recreation of London, blending grime culture with model-making craft. Norman shared insights into the creative process and the detailed world-building behind the project.
- "Tickets Available for March's Nicer Tuesdays Featuring The White Pube and More"
It’s Nice That announces the lineup for March 2025’s Nicer Tuesdays event, featuring Koto, The White Pube, Stella Murphy, and Will Norman. The evening will explore topics from branding and editorial illustration to music video production and art criticism. The event is supported by WePresent and Frontify and will take place at EartH in Hackney on 4 March 2025.
- "Mini Jme Rocks Model London in New TMNT Music Video"
Director Will Norman created a playful and technically complex music video for Jme and 8Syn’s track 'TMNT', set in a miniature model of London. The project combines grime culture with model train aesthetics, using 3D scanning, AI tools, and green screen compositing to integrate performers into the tiny world. The collaboration involved model train enthusiasts and a remote production setup, resulting in a vibrant and humorous visual tribute to London and grime history.