Jeroen van den Bogaert
Design Director, Co-Founder
In their own words
The typography system is modular, raw and mechanical.
Punk gives us permission to meet that moment – to be imperfect, outspoken and real.
‘Creativity without complexity’ became a central theme.
Since Kobase is a digital-first brand, its identity had to feel dynamic and adaptable.
This approach allowed us to position Tobias’ initials as a more iconic composition rather than just three letters, enhancing their impact.
It embodies a sense of unapologetic pride – an attitude commonly found within these circles.
Since Tobias’ audience is youthful, incorporating 3D elements brought several benefits.
We were looking for a font that has both a calm strictness, like, say, a Helvetica, but moves a bit away from the classic graphic print feel that a Helvetica has.
Moksi came to us at the very beginning of their journey, when nothing had been developed yet.
We chose to opt for a wordmark so that anyone who sees the logo will immediately know the name.
Articles & interviews
- Punk Branding "Underbug" Champions Overlooked Insects
Twice Shy developed a punk-inspired brand identity for Underbug, a project creating 3D-printed clay habitats for urban insects. The identity draws from zine culture and protest aesthetics, using GT Pressura Mono and a beige palette referencing reused paper. Illustrated insect characters and urban photography bring empathy and activism to the brand’s packaging and storytelling.
- Twice Shy Simplifies Kobase's Design with Minimalist Approach
Twice Shy developed a refreshed brand identity for Kobase, a hybrid agency and tech platform, focusing on a modular system inspired by the number three. The design uses minimal elements, a black-and-white base with vibrant accents, and dynamic 2D/3D animations to express seamless collaboration. Typography by Displaay Type and a flexible visual system reinforce Kobase’s digital-first, adaptable ethos.
- "Twice Shy Creates Strong Brand for Cinematographer Tobias van Daal"