Jeroen van den Bogaert
Co-founder · Design Director
Studios:Twice Shy
Quotes
“The typography system is modular, raw and mechanical.”
“Punk gives us permission to meet that moment – to be imperfect, outspoken and real.”
“‘Creativity without complexity’ became a central theme.”
“Since Kobase is a digital-first brand, its identity had to feel dynamic and adaptable.”
“This approach allowed us to position Tobias’ initials as a more iconic composition rather than just three letters, enhancing their impact.”
“It embodies a sense of unapologetic pride – an attitude commonly found within these circles.”
“Since Tobias’ audience is youthful, incorporating 3D elements brought several benefits.”