The Brand Identity interviews Fiasco co-founder Ben Steers about the studio’s 15-year evolution and its recent rebrand. Steers discusses the collaborative, introspective process behind the refreshed identity and how it reflects Fiasco’s ‘feelings-first’ philosophy. The conversation also explores the duo’s parallel venture, Gather Round, and their commitment to building creative communities in Bristol and Bath.
Gather Round, the Bristol-based coworking initiative founded by Ben Steers and Jason Smith of Fiasco Design, has transformed Bath's historic Trinity Church into a creative coworking hub. The adaptive reuse project, led with collaborators Westworks, Foxon and Foxon, and AJ Lowthers, preserves the church’s Gothic character while introducing modern functionality. The result is a community-focused workspace that honors the building’s cultural legacy and architectural heritage.