Director · Designer
The Danish Road Safety Council has launched 'Op i røg' ('Up in Smoke'), a new anti-drug-driving campaign created by Worth Your While. The initiative combines animated films and rolling papers designed like driving licences to highlight the consequences of driving under the influence of cannabis. Directed by Jack Brown, the campaign uses relatable storytelling and visual metaphors to reach young drivers across digital and social platforms.
The Brand Identity interviews Paul Blackburn, founder of Studio Blackburn, about the studio’s evolution, design philosophy, and notable branding projects including Trainline, Positive News, and UCL School of Management. Blackburn discusses the studio’s modernist approach, collaborative processes, and influences from designers like Wim Crouwel, Otl Aicher, and Kenya Hara. The conversation highlights Studio Blackburn’s focus on clarity, typographic precision, and meaningful simplicity in branding.