Designer
NMJ features prominent, big and centre-aligned text layouts throughout, so the typefaces are picked to offset this bold character.
The ubiquitous nature of QR codes should create a feeling of something approachable, familiar and playful.
I decided to expand it to a set of logos, inspired by vintage t-shirts, found in thrift stores and old Spice Girls posters.
The Brand Identity’s 'The Edit' highlights five global design projects, including Pentagram’s rebrand for the Shakespeare Theatre Company. Other featured works include EVERLAND’s artistic packaging for Danish juice brand Rebæl, a student-focused identity for Romania’s DIPLOMA Show, Grávita’s natural branding for The Beemine Lab, and a refined identity for New York coaching studio Sanctuary. Each project showcases distinct visual languages and typographic choices reflecting contemporary branding trends.
Kyiv-based designer Igor Kolomiiets rebranded modelling school NMJ with a modular identity inspired by Spice Girls-era nostalgia and youthful individuality. The system combines Helvetica Neue and Bodoni with expressive photography, variable borders, and a vivid color palette to reflect the school's creative spirit. The project balances playful digital references with timeless typographic structure.