Co-Founder
Our approach is to look at diversity beyond the typical forms and ask the right questions.
No one opened doors for us when we started. So now we’re holding them open for others and smashing down the barriers to entry in our industry.
The article profiles BIEN, a Los Angeles-based motion studio, and its Inclusive Motion Design (InMoDe™) methodology focused on authentic representation in animation. Co-founders Ricardo Roberts and Hung Le discuss their inclusive process, which involves diverse teams and audience feedback to avoid tokenism. A highlight project includes an illustration toolkit for the International Paralympic Committee, showcasing BIEN’s commitment to normalising diversity in visual storytelling.
The article profiles BIEN, a Los Angeles-based motion studio founded by Ricardo Roberts and Hung Le, which champions inclusion and accessibility through its Inclusive Motion Design (InMoDe™) methodology. The studio works with major global clients while also launching initiatives like Creative Codex and Fliers on the Wall to make the motion design industry more equitable. BIEN’s approach emphasizes designing 'with, not for' to ensure representation and accessibility are embedded in every project.