Gur Margalit

Articles & interviews

• Saint-Urbain serves vintage charm for Novak Djokovic’s Cob Foods brand

  The Brand Identity · Dec 4, 2025

  Saint-Urbain created a nostalgic yet modern brand identity for Cob Foods, a sorghum-based snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The design draws from 1970s kitchen culture, using sunny colors, playful patterns, and a custom condensed wordmark to evoke warmth and joy. The project redefines 'better-for-you' branding by emphasizing optimism and indulgence rather than restraint.

  Saint-Urbain2nd Nature StudioCob Foodsbranding
• "Saint-Urbain Designs Fresh, Playful Brand for Butt Wellness"

  The Brand Identity · Oct 28, 2025

  Saint-Urbain developed the brand identity for Beam, a butt wellness brand aiming to destigmatize rectal health through a balance of playfulness and credibility. The identity uses rounded typography, a warm green and cream palette, and inclusive photography to create a welcoming, unembarrassed tone. Collaborations with illustrators, animators, and photographers helped extend the brand across packaging, motion, and digital applications.

  Saint-UrbainBeambranding
• Saint-Urbain Revitalizes Massi's Deli with Childhood-Inspired Rebrand

  The Brand Identity · Sep 2, 2025

  Saint-Urbain rebranded Massi’s, an Italian deli in Astoria, Queens, drawing inspiration from founder Alex Ostroff’s childhood memories of Italian restaurants. The identity features hand-drawn illustrations based on the Scopa card game, a nostalgic color palette, and custom typography that blends Italian and American deli traditions. The result is a warm, culturally resonant brand that connects emotionally with the community.

  Saint-UrbainMassi’sbranding