In their own words
We wanted Match to feel like the grown-up in the room.
We wanted to evoke a feeling of closeness that felt like an invitation into the brand.
Match strives for the effortlessness of a concierge’s wave.
No glaring, bright colours, but a tonal palette that invites you to relax and enjoy dating with Match.
Our teams’ ambition, both Medium and COLLINS, was to craft an evolution for Medium, not a complete departure from the more familiar elements of their existing identity.
They required a system that will be far more flexible and dynamic on one hand, yet constant and evergreen on the other.
I cannot overstate how this was a deep collaboration between our teams at Medium and at COLLINS.
Articles & interviews
- The Designers: Koto’s Vanessa Hopkins on figuring it out while leaving “a little space for the joy”
The Brand Identity’s interview with Koto New York designer Vanessa Hopkins explores her career path, creative philosophy, and approach to maintaining joy and balance in design. Hopkins reflects on her journey from studying engineering to working at Mother Design and Wolff Olins before joining Koto, where she values the studio’s youthful energy and collaborative culture. She discusses overcoming imposter syndrome, the influence of mentors, and the importance of playfulness and boundaries in sustaining creativity.
- COLLINS’ relaxing rebrand of dating site Match takes tonal inspiration from real-world ambience
COLLINS rebranded the online dating platform Match with a sophisticated and calming identity inspired by real-world ambience. The new design features custom typography, gentle gradients, and a tonal palette that evokes warmth and intimacy. The project aims to position Match as a mature and welcoming alternative within the dating app landscape.
- COLLINS’ refresh of Medium keeps one eye on the future and the other on their editorial origins