Frankie Turner
Photographer
Articles & interviews3
- KFC Rebrand Expands Bucket Icon Into a Full Brand World
KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.
- Student Period Project Wins Top Two D&AD New Blood Awards
Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.
- JKR Refresh Puts KFC’s Iconic Bucket at the Center
PRINT Magazine covers JKR’s global refresh for KFC, which centers the brand’s iconic bucket as the creative foundation for a unified visual identity. The redesign strengthens existing brand elements, introduces bold typography, and extends across packaging, digital, and restaurant experiences. The project reflects KFC’s push toward immersive, experience-driven dining environments.