Other · Marketing Director
We haven't got a budget in mind.
Photography didn't replace painting. Adobe didn't replace designers. CNC machines didn't replace makers. They simply changed what became valuable. AI is another step in that evolution.
What clients will continue to value is something AI can't replicate: curiosity, judgement, lived experience, taste, storytelling and the ability to ask the right questions before jumping to the answer.
The danger isn't using new tools. The danger is forgetting to make time to create something from a blank page.
Make sure there is always something in your life where you're still responsible for the first mark.
The danger isn't using new tools. The danger is forgetting to make time to create something from a blank page.
Creative Boom compiles seven recurring forms of damaging client feedback, based on stories shared by its creative community. The article explains the fears or indecision commonly underlying each comment and offers practical responses, including clarifying stakeholder concerns, requesting budgets early, showing the design process, and seeking direct feedback.
A Creative Boom Dear Boom advice feature addresses designers concerned that AI is making production and execution cheaper. Contributors argue that designers should articulate and charge for strategic judgment, cultural awareness, problem definition and direction, while continuing to develop craft through experimentation, mentorship and hands-on creative experiences.
Creative Boom's Dear Boom advice column examines how designers are increasingly asked to refine AI-generated or partially completed work instead of originating ideas. Contributors advise creatives to protect time for self-initiated work, set firm client boundaries around AI, and collectively reclaim their strategic and creative value.
The article by Tom May explores how designers are grappling with a shift from creating original work to refining AI-generated or pre-made content. Through insights from multiple creatives, it discusses the psychological and professional impact of this change and offers strategies for maintaining creativity, such as personal projects and setting client boundaries. The piece emphasizes reclaiming the 'maker' mindset in an increasingly automated design landscape.