Chris Dixon
Creative Director
In their own words
Located between Boulder and Longmont, it sits at the intersection of urban energy and Colorado’s active outdoor culture.
The name needed to capture hospitality, glamour, permanence and the energy of living on the water in Miami.
When hospitality is at the centre of the brand, communication should feel physical, generous and enduring.
Articles & interviews3
- Watson brands The Moraine for Rocky Mountain outdoor living
Watson created the name and brand identity for The Moraine, a residential community in Colorado’s Rocky Mountain foothills. The identity blends rugged natural textures with modern simplicity, using a jagged rock-and-house logo, angular typography, and a cohesive icon set. Photography and CG renders combine to express both the outdoor lifestyle and architectural aspects of the development.
- Watson creates Villa Miami identity rooted in luxury hospitality
Watson, a New York-based agency, created the brand identity for Villa Miami, a luxury residential project by Major Food Group. The identity draws inspiration from the feeling of hospitality found in iconic restaurants like Carbone, using bold typography, vivid orange tones, and a blend of archival and contemporary imagery. The project includes tactile deliverables such as newspapers, books, and signage to evoke a sense of physical generosity and permanence.
- "Podcast Episode 138: Barrington Reeves Discusses Freelance Success and Innovation"