Converting an internship into a job is hard and may take longer than you'd like. So be kind to yourself. The best work comes when you're happy.
Broadly, I'd say things feel uncertain. This is both my feeling and the sense I get speaking to friends across various creative fields.
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.
The article explores whether university remains the best route into the creative industry in 2025. Featuring insights from creative leaders across agencies, it concludes that while formal education still offers structure and mentorship, self-taught and alternative paths are increasingly valid. The piece highlights accessibility, evolving technology, and the importance of time and practical experience in shaping creative careers.
The article by Tom May explores the evolving traits that will define the next generation of creative leaders. Through insights from leading designers and creative directors, it identifies key qualities such as strategic thinking, adaptability, taste, vision, emotional intelligence, courage, and authenticity as essential for future success in the creative industry.
Creative Boom’s article by Tom May compiles advice from leading creative directors and studio founders for graduates entering the design industry in 2025. The piece highlights themes of self-kindness, authenticity, personal branding, leadership, and embracing technology such as AI. Contributors from studios like SomeOne, Red Antler, and Fold7Design share practical insights for navigating the evolving creative landscape.
Creative Boom’s 2025 'State of the Industry' report surveys agency leaders on the challenges and opportunities shaping the creative sector. Amid economic uncertainty, shrinking budgets, and the rise of AI, studios report cautious clients and longer pitch cycles but also renewed creative determination. The article highlights resilience, adaptation, and the growing divide between large networks and small independents.