Art Director · Creative Director
Joe wanted Bluey’s visuals to be beautiful, and show off our hometown of Brisbane, which we both cared so much about.
For every visual development project, the first thing I do before I even put pen to paper is gather reference.
It’s Nice That’s annual roundup highlights 25 standout moving image projects from 2025, spanning animation, film, and experimental motion work. The feature celebrates tactile, analogue approaches alongside AI-assisted techniques, spotlighting creators like Catriona Drummond, Jack Sachs, and studios such as Blinkink and Plains of Yonder. The article reflects a year defined by curiosity about process and a renewed appreciation for physical materials in digital storytelling.
It’s Nice That’s annual ‘Review of the Year 2025’ highlights the 50 most-read stories across its platform, spanning design, art, technology, and culture. The roundup celebrates creative diversity, from AI debates and ethical design discussions to pop culture-inspired projects and standout visual work by studios and artists worldwide.
The article explores how art director Catriona Drummond built the visual world of the hit children’s series Bluey. Drawing on her Brisbane roots, she developed the show’s distinctive backgrounds and style bible, blending Queenslander architecture with simplified, graphic design principles. The feature offers insight into her creative process and collaboration with creator Joe Brumm and Ludo Studio.