Type Designer · Designer · Other
Bielke&Yang created the strategy, name, identity, design system, website and signage for Ytri, a 38-room hotel retreat on the remote Norwegian island of Træna. The identity translates the island's contrast between harsh coastal conditions and comfort through a geometric mountain- and architecture-informed logo, the custom Ytri Flare typeface, tactile materials and documentary-led photography. Collaborators included architect Vardehaugen, type designer Bobby Tannam, manufacturer Safetyfirst AS, and Bow for writing and photography.
Dallas-based ModestWorks and San Francisco-based Moniker created Atlético Dallas’s identity ahead of the club joining the USL Championship in 2027. Built around a fabricated but place-rooted myth of the Mexican Grey Wolf and rattlesnake, the system features a hand-painted heraldic crest, historic serif and sans typography, custom blackletter numerals, and a Texas-derived palette.
The article profiles Oslo-based studio Bielke&Yang’s ongoing brand identity work for Sommerro, a hotel under Nordic Hotels & Resorts. Founder Christian Bielke discusses the evolution of the identity, the creation of a bespoke Art Deco-inspired typeface with Bobby Tannam, and collaborations with Greco Deco and Bendik Kaltenborn. The project expanded into sub-brands and naming systems while maintaining a cohesive visual language.
The Brand Identity interviews Oslo-based studio Bielke&Yang about their eight-year journey designing the identity for Norwegian Presence, an exhibition at Milan Design Week. Partner and designer Evan McGuinness discusses the evolution of the project, the creation of a custom typeface, and the balance between digital and physical experiences. The 2022 edition marked a return to tactile, editorial design following the pandemic’s digital focus.