Bobby Tannam
Type Designer, Designer
Articles & interviews5
- JKR Refreshes Sporting CP Identity by Reviving Heritage for Modern Fans
Bielke&Yang created the strategy, name, identity, design system, website and signage for Ytri, a 38-room hotel retreat on the remote Norwegian island of Træna. The identity translates the island's contrast between harsh coastal conditions and comfort through a geometric mountain- and architecture-informed logo, the custom Ytri Flare typeface, tactile materials and documentary-led photography. Collaborators included architect Vardehaugen, type designer Bobby Tannam, manufacturer Safetyfirst AS, and Bow for writing and photography.
- Mouthwash Rebrands Bonnie Clyde Eyewear With Romantic New Identity
Dallas-based ModestWorks and San Francisco-based Moniker created Atlético Dallas’s identity ahead of the club joining the USL Championship in 2027. Built around a fabricated but place-rooted myth of the Mexican Grey Wolf and rattlesnake, the system features a hand-painted heraldic crest, historic serif and sans typography, custom blackletter numerals, and a Texas-derived palette.
- Bielke&Yang creates tactile identity for Norwegian Presence 2023
Oslo studio Bielke&Yang created the identity for Norwegian Presence's 2023 exhibition, its ninth year working with the annual showcase of Norwegian design and manufacturing. The identity uses abstract 3D scans of exhibited objects, a new steeply slanted italic for Norwegian Presence Serif, and a muted monochrome palette with subtle green and pink accents that connects to the physical exhibition environment.
- Bielke&Yang’s evolution and stewardship of Sommerro have led to exciting explorations of genre
The article profiles Oslo-based studio Bielke&Yang’s ongoing brand identity work for Sommerro, a hotel under Nordic Hotels & Resorts. Founder Christian Bielke discusses the evolution of the identity, the creation of a bespoke Art Deco-inspired typeface with Bobby Tannam, and collaborations with Greco Deco and Bendik Kaltenborn. The project expanded into sub-brands and naming systems while maintaining a cohesive visual language.
- Bielke&Yang on eight years of creating the identity for Norwegian Presence at Milan Design Week
The Brand Identity interviews Oslo-based studio Bielke&Yang about their eight-year journey designing the identity for Norwegian Presence, an exhibition at Milan Design Week. Partner and designer Evan McGuinness discusses the evolution of the project, the creation of a custom typeface, and the balance between digital and physical experiences. The 2022 edition marked a return to tactile, editorial design following the pandemic’s digital focus.