Aron Fay
Founder · Creative Director
Studios:FAY
Quotes
“Today’s brands need a variety of different approaches which allow them to create fresh and exciting ways of communicating.”
“Generative tools should empower the client.”
“Any generator or tool we build, solely exists to make creation user-friendly.”
“We make a clear point to differentiate between today and tomorrow.”
“It’s a simple idea: 1+1=3.”
“If you can think it and put a ruleset behind it, we can achieve it.”
“Harmonic is a software platform that indexes data within the start-up ecosystem, so it was important to us that the look and feel of Harmonic’s new identity felt at home within the world of start-ups.”
“With this in mind, Beausite Classic was chosen as the core typeface.”
“Systems for brands that can work across a wide range of different use cases as they, the world, and their industries evolve over time is extremely important.”