Aram Mooradian
Founder
Articles & interviews2
- 6 minimalist identities, featuring pared-back work from Socio, SUPERFANTASTIC and Mouthwash Studio
The article curates six minimalist brand identities from studios including Socio, SUPERFANTASTIC, and Mouthwash Studio. Each project showcases pared-back design approaches across industries from homeware to architecture, emphasizing clarity, restraint, and modernist influences. The feature highlights the studios’ ability to communicate brand essence through simplicity and refined visual systems.
- Polytechnic typographically embrace the beautiful, thoughtful architecture of Mooradian Studio
Polytechnic developed a refined brand identity for Mooradian Studio, an architecture firm, centered around a bespoke mono-weight typeface called Mooradian Grotesque. The design draws inspiration from Armenian lettering and mid-century type design, complemented by a restrained color palette and tactile materials. The collaboration highlights a thoughtful balance between typography, architecture, and materiality.