Amelia Nash
Author · Other
Articles & interviews
- OFFF x Uncommon: Creativity Is Cultured, Not Artificial
PRINT Magazine’s article by Amelia Nash explores Uncommon Creative Studio’s campaign 'Cultured' for OFFF Barcelona 2026. The project reimagines branding as a living system built from the physical traces and participation of the creative community, challenging AI-driven notions of authorship. Through biological materials, a custom typeface, and collaborative events, Uncommon positions creativity as a collective, human-centered act.
- AI, Fast Food, and the Future of Taste
PRINT Magazine’s article by Amelia Nash explores how Native Foreign’s Chief Creative Officer Nik Kleverov reimagined the iconic 2005 Carl’s Jr. Paris Hilton ad using generative AI tools from Freepik. The discussion examines how AI is reshaping authorship, aesthetics, and ethics in advertising while maintaining the importance of human taste and storytelling. The piece positions the campaign as a cultural marker of advertising’s transition into the AI era.
- How Letterforms Preserve Culture
PRINT Magazine’s feature 'How Letterforms Carry Culture' by Amelia Nash explores Daniel Irizarry’s typographic project 'Between Worlds', which examines Puerto Rican identity and diaspora through three custom typefaces. The article discusses how Irizarry, a designer and creative director at Athletics, uses typography as a form of cultural preservation and critique of commercial design systems. Through interviews, it highlights the emotional and historical depth embedded in his type design practice.