Designer · Other
Montreal freelance designer and art director Jean-Michel Mercier created the identity for Berto, a new Italian osteria in Villeray founded by chef Riccardo Bertolino and sommelier Isabel Bordeleau. The system combines a custom monoline geometric-script wordmark, refined with type designer Alexandre Saumier Demers, with Bull-5 monospaced typefaces and a palette drawn from the restaurant interior. Applications span printed hospitality items, signage, apparel and engraved glassware, with photography by Eliane Cadieux.
Montreal studio Caserne refreshed the identity of Olive + Gourmando, a beloved local café and restaurant, to support its expansion into new locations. The rebrand introduces a 'crumbled type' system that captures the brand’s organised chaos while maintaining its artisanal warmth. The new identity balances flexibility and authenticity through a typographic system, terracotta-inspired palette, and adaptable logo structure.
Saint-Urbain developed the brand identity for Beam, a butt wellness brand aiming to destigmatize rectal health through a balance of playfulness and credibility. The identity uses rounded typography, a warm green and cream palette, and inclusive photography to create a welcoming, unembarrassed tone. Collaborations with illustrators, animators, and photographers helped extend the brand across packaging, motion, and digital applications.
Saint-Urbain rebranded Massi’s, an Italian deli in Astoria, Queens, drawing inspiration from founder Alex Ostroff’s childhood memories of Italian restaurants. The identity features hand-drawn illustrations based on the Scopa card game, a nostalgic color palette, and custom typography that blends Italian and American deli traditions. The result is a warm, culturally resonant brand that connects emotionally with the community.