Alex Toohey
Creative Director
In their own words
We studied distinctive forms and patterns throughout these environments, from arches and hexagonal tiling to shophouse window and door frames, as well as the geometric panelling featured across the hotel interiors.
We looked to connect to each place through the eyes of a local. To authentically express the essence of each hotel in a more genuine and interesting way. We couldn’t do this ourselves.
Articles & interviews
- Houston Group shows how hotel brands can be local and consistent
Houston Group developed a flexible brand identity system for QT Hotels & Resorts, debuting with the launch of QT Singapore. The design introduces six bespoke geometric frames inspired by local architecture and culture, paired with artwork by Singaporean illustrator Jill Tran. The system balances consistency and localisation, allowing each property to express its unique character while maintaining brand cohesion.
- 8 identities for buildings and developments, with work from Vanderbrand, Campbell Hay and more
The article showcases eight branding projects for architectural developments and buildings, featuring work from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave. Each identity reflects the architectural and cultural context of its respective development, from retail centers to residential towers, emphasizing modernist influences, typographic experimentation, and material sensitivity.