Alex Lampe
Strategy And Innovation Director
In their own words
There are two tiers of UX. There is the 'I've read the book, and here are the best practices' approach, and then there is the true design thinking kind that addresses the specific needs, challenges, and opportunities of a brand.
Articles & interviews3
- 1 in 3 Digital Experiences Fail, How to Improve UX
Creative Boom’s article 'The UX Crisis' explores findings from the Digital Experience Index by Bernadette and Watermelon, revealing that one in three digital experiences fail users. Through insights from leading designers, it examines common UX pitfalls such as neglecting accessibility, prioritising aesthetics over usability, and insufficient user research. The piece highlights brands like Monzo and Bloom & Wild as examples of effective, human-centric digital design.
- DesignThinkers highlights curiosity in AI-era design
This reflective article recounts the author's return to DesignThinkers, RGD's annual Toronto conference, and argues that curiosity, cultural understanding, and in-person creative community are increasingly vital in an AI-shaped design industry. It highlights Daughter's Out of Office conference identity and talks by Valentina D’Efilippo, Lauren Wong Lee, Gabby Lord, Barrington Reeves, Benji Wiedemann, and Alex Lampe.
- DesignThinkers highlights curiosity in AI-era design
This reflective article recounts the author's experience at DesignThinkers in Toronto, whose 2025-style theme, Out of Office, was created by Calgary studio Daughter. It argues that curiosity, cultural understanding, strategic thinking, and creative community are essential designer skills in an AI-shaped industry, drawing on talks by Valentina D’Efilippo, Super Keen, Barrington Reeves, Benji Wiedemann, and Alex Lampe.