Adrienn Major
Founder
In their own words
I show up in Cannes because it helps me stay on top of industry trends and understand where the market is headed next.
Sometimes you just have to remove yourself from a toxic situation.
Startups are the lifeblood of our industry, so more industry help for entrepreneurs, please!
I do call myself a female founder on LinkedIn, not because that's how I see myself, but because some clients actively look for women-led businesses.
Articles & interviews
- Why Cannes Lions Matters for Creatives at Every Career Stage
Lucy Werner’s article explores why Cannes Lions has evolved beyond its advertising roots to become a global creative gathering for professionals at all career stages. Through personal anecdotes and insights from industry figures, it highlights how the festival fosters learning, networking, and inspiration for both established and emerging creatives. The piece offers practical advice for first-time attendees on how to navigate the event and make meaningful connections.
- Adrienn Major Advocates for Access in Representation
Creative Boom interviews Adrienn Major, founder of production agency POD LDN, about her journey in creative production, the challenges of representation, and the importance of access and mentorship. She discusses self-promotion, community building, and the need for more inclusive opportunities for small studios and female creatives.
- Debating the Need to Drop Gendered Job Titles
Creative Boom’s Abbey Bamford explores whether the term 'female founder' still holds value in 2025. The article gathers perspectives from women leading design studios worldwide, revealing a divide between those who see the label as empowering visibility and those who view it as outdated or limiting. The discussion highlights broader issues of gendered language, representation, and equality in the creative industry.