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Sprig Sans in Use — 1 Real Brand Example | D1S1

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Sprig Sans — 1 case

Used by Pentagram

Set for Lilly Pulitzer

Cases set in Sprig Sans, as credited by the studios in their own writeups.

Lilly Pulitzer

Lilly Pulitzer by Pentagram

Brand Identity Refresh For Lilly Pulitzer

Fashion, Retail, Textile

Sprig Sans in the news

JKR Refreshes Coca-Cola Identity Without Reinventing the Brand
The Brand Identity · Aug 24, 2026
Crown Creative rebranded The Ardgowan Hotel as The Kithmore, positioning the St Andrews boutique hotel as a welcoming social hub for local residents, weekend visitors and golfers. Across a two-year partnership with The Marram Collection and Wirefox, the studio created the name, identity, interiors, Bennie's restaurant concept, signage and an editorial-led website. The visual system combines bespoke lettering based on found Scottish sign-painting with golf references, hand-painted gold wayfinding, Sprig typography and contemporary heritage-led details.
Crown CreativeWirefoxICA GlasgowThe KithmoreThe Marram Collectionbranding