Used by Building Paris
Set for SCAU architecture
Cases set in Muoto, as credited by the studios in their own writeups.
It's Nice That · Mar 11, 2025
Helsinki-based studio Bond created a destination identity for Saaristo, Finland’s vast archipelago, drawing inspiration from the region’s geography. The wordmark is composed of real island shapes, forming a topographical alphabet that reflects the landscape’s authenticity. The project extends beyond visual identity to include strategy, spatial, motion, and sonic elements promoting sustainable tourism.
The Brand Identity · Feb 25, 2025
BOND’s Helsinki studio created a brand identity for Saaristo, Finland’s vast archipelago, by transforming real island shapes into a living typeface. The project combines handcrafted typography, photography, and film to authentically capture the region’s wild-hearted spirit. The identity draws from maritime charts and local heritage, resulting in a playful yet grounded visual system.
Creative Boom · Oct 27, 2021
Creative Boom’s article by Tom May highlights 36 fonts expected to trend in 2022, exploring the evolution of typography after the pandemic. It discusses key movements such as retro revivals, sustainability, accessibility, and the rise of custom and variable fonts. Designers and studios share insights on how type design is adapting to inclusivity, technology, and brand differentiation.
