BP&O features Here Design’s new packaging for Italian seed brand Piccolo, which targets urban gardeners with a distinctive, storybook-like design. The packaging combines illustration, structure, and color to create a cohesive and premium identity that differentiates Piccolo from utilitarian seed brands. Richard Baird praises the design’s thoughtfulness and material richness, while noting questions around material excess and online continuity.
The Brand Identity interviews Michael C Place of Build, discussing the studio’s move from London to Leeds and their approach to branding projects for clients like Plæy, Nike, and Gavin Coyle. Place explains Build’s design philosophy, emphasizing modularity, simplicity, and collaboration. The conversation also touches on their process, use of color and typography, and the importance of social media for studios.
