The article profiles Estonian type design studio Tüpokompanii, led by Aimur Takk and Andree Paat, whose work embraces imperfection and vernacular influences. Drawing from Soviet-era printed materials and analogue processes, the duo create experimental typefaces like Juunior that challenge polished digital norms. Their practice blends historical research, physical experimentation, and a playful approach to typographic form.
Creative Boom’s feature by Katy Cowan explores the key font trends expected in 2025, drawing insights from designers across several studios. The article highlights a return of serif typefaces, a pushback against minimalist sans serifs, and the continued rise of variable and expressive fonts. It also notes a growing interest in neo-retro and DIY-inspired typography as brands seek individuality and emotional connection.
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