SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.
SUPERHAUSDesign Studio Berg+Grilli TypeLULURaw Barbranding
BP&O features Ragged Edge’s global rebrand for pet products company Omlet, highlighting its playful 3D illustration-led identity and strategic repositioning. The new branding emphasizes designing for pets rather than humans, with tactile visuals and a refreshed wordmark that retains brand equity. The project reflects a broader shift in pet care branding toward more thoughtful, design-led approaches.
