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Fatype — 4 cases
Independent foundry founded by Yassin Baggar. Visit Fatype →
Fatype typefaces credited by studios in their case writeups.
Fatype typefaces in the news
- Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality
The Brand Identity · May 16, 2023
The Brand Identity features Brooklyn-based studio FAY’s rebrand for software platform Harmonic, which indexes data for start-ups. The new identity combines technical precision with warmth, using Beausite Classic type, neon hues, and geometric motifs to balance approachability and rigor. Creative Director Aron Fay emphasizes flexibility and consistency across advertising and product interfaces.
FAYHarmonicbranding - Human Resources’ Kurt Green on the challenges and rewards of running his freelance design studio
The Brand Identity · Dec 15, 2021 · Interview
The Brand Identity interviews Scottish designer Kurt Green about his freelance studio Human Resources, exploring his journey from co-founding a visual culture blog to running a solo design practice. Green discusses the challenges of freelancing, his approach to client work, and his passion for branding and packaging projects such as Obadiah Coffee. He also shares insights on tools, work-life balance, and future ambitions for collaboration and studio growth.
Human ResourcesObadiah CoffeeUnnamed gallery in Austin, Texasbranding - COLLINS’ relaxing rebrand of dating site Match takes tonal inspiration from real-world ambience
The Brand Identity · Feb 17, 2021
COLLINS rebranded the online dating platform Match with a sophisticated and calming identity inspired by real-world ambience. The new design features custom typography, gentle gradients, and a tonal palette that evokes warmth and intimacy. The project aims to position Match as a mature and welcoming alternative within the dating app landscape.
- Forma references the camera dial for product photographer Marçal Font’s understated identity
The Brand Identity · Jul 9, 2020
Forma designed a refined visual identity and website for Barcelona-based product photographer Marçal Font. Drawing inspiration from the camera dial’s ‘Manual’ mode, the identity features a circular logo and a restrained palette of black, white, grey, and warm brown tones. The typography uses Fatype’s Beausite Classic to complement the minimalist aesthetic.
FormaMarçal FontBertollibranding