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Duplet Open in use - D1S1 Design Spotlight

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Duplet Open — 2 cases

Used by Herrström (2), Extraset

Cases set in Duplet Open, as credited by the studios in their own writeups.

Back Market

Back Market by Herrström

Global Rebrand And Design System For Back Market

Circularity, Collaboration, Motion, Pattern, Typography

Influur

Influur by Herrström

Brand Identity For Influur Creator Marketplace

Collaboration, Creator, E-commerce, Growth

Rebond Grotesque

Rebond Grotesque by Extraset

Typeface Design For Rebond Grotesque

Aesthetic, Flexibility, Glyph, Graphic, Typeface

Duplet Open in the news

Studio Herrström crafts a powerful brand for Influur's platform
The Brand Identity · Oct 29, 2024
Studio Herrström developed a vibrant new brand identity for Miami-based influencer platform Influur, emphasizing its dual audience of creators and brands. The rebrand centers on a bold orange palette, expressive typography, and adaptable motion elements that reflect Influur’s dynamic marketplace. The design balances credibility and creativity through a dual-typeface system and symbolic shapes inspired by the logotype.
Studio HerrströmInfluurbranding
Back Market’s rebrand lets the tech disruptor do what it does best, “but with a bit more attitude”
The Brand Identity · Aug 14, 2024
Back Market partnered with Studio Herrström and motion studio Vucko to refresh its brand identity, emphasizing circularity and attitude. The rebrand refines the wordmark, introduces a motion-led system inspired by circular tech, and incorporates Duplet Open type and new illustrations. The result is a flexible, expressive identity that reflects Back Market’s sustainable and innovative ethos.
Studio HerrströmVuckoBack Market In-house Design TeamBack Marketbranding