The article showcases Helsinki-based designer Marina Veziko’s vibrant and typographically expressive identity for the organic skincare brand Pauli & Sisters. The design breaks away from typical muted cosmetic aesthetics, using vivid orange and pastel blue tones, embossed textures, and playful typefaces to reflect the brand’s youthful and ethical spirit. The identity captures both the sincerity and energy of the brand’s founders and their eco-conscious mission.
