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condensed — 1 case
Used by Pentagram
Cases set in condensed, as credited by the studios in their own writeups.
condensed in the news
- Gallery Grip Unveils New Logo and Packaging by Zulu Alpha Kilo
· Jun 1, 2026
UnderConsideration’s Brand New briefly features Zulu Alpha Kilo’s new logo and packaging design for Gallery Grip, a Canadian consumer product brand. The post highlights the rebrand’s use of condensed sans serif typography and clean packaging design.
Zulu Alpha KiloGallery Gripbranding - Pentagram Redesigns MedExpress Logo and Brand Identity
· May 27, 2026
UnderConsideration’s Brand New briefly spotlights Pentagram’s redesign of MedExpress’s logo and brand identity. The update introduces a new sans serif wordmark and cross icon, signaling a refreshed look for the healthcare provider. The article lists tags and metadata but does not include detailed commentary or visuals beyond the before-and-after reference.
- Genesee Brewing Unveils New Logo and Packaging by Sister Mary
· May 12, 2026
UnderConsideration’s Brand New briefly notes a new logo and packaging update for Genesee Brewing Company, designed by Sister Mary. The project modernizes the brewery’s visual identity while maintaining its recognizable heritage elements.
Sister MaryGenesee Brewing Companybranding - Cat How on how How&How are reducing their environmental impact, and how everyone could do more
The Brand Identity · Nov 9, 2021 · Interview
The Brand Identity interviews Cat How, Co-founder and Creative Director of How&How, about the studio’s efforts to reduce its environmental impact and integrate sustainability into its design practice. She discusses initiatives like BeHalf, which treats Mother Earth as a client, and the studio’s focus on environmentally conscious projects and digital efficiency. The conversation highlights how design can be a powerful tool in the fight against climate change.
How&HowTwo°CreativeMother EarthSecond Homebranding - The Designers: Base Design’s Ross Gendels on overcoming anxiety, having fun at work, and more
The Brand Identity · Aug 6, 2021 · Interview
The Brand Identity’s interview with Ross Gendels, Design Director at Base Design New York, explores his journey into design, his experiences overcoming anxiety, and his philosophy on creativity and fun at work. Gendels discusses his path from early experiments with type and Photoshop to his current role at Base, highlighting the importance of balance, curiosity, and collaboration in design.
Base Designbranding - Alright Studio on avoiding a house style to focus on working with clients of all shapes and sizes
The Brand Identity · Jul 16, 2021 · Interview
The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.
Alright StudioGardenerCanopyGhiabranding|digital