Cheee — 1 case

Cheee in the news

• Order’s psychedelic identity for Sourdough Disco pays tribute to the rich visual history of the 1970s

  The Brand Identity · Nov 24, 2020

  Brooklyn-based studio Order created a vibrant, psychedelic brand identity for Sourdough Disco, a small New York bakery founded by Erin Wahed during the COVID-19 lockdown. Drawing inspiration from 1970s disco album art, the identity uses OH no Type Company’s Cheee typeface and colorful organic shapes that echo both the era’s visual energy and the textures of sourdough bread.

  OrderOH no Type CompanySourdough Discobranding
• Byte Bars packaging channels psychedelic ’60s and electric ’80s

  The Brand Identity · Jan 23, 2020

  Boulder-based Cast Iron Design created a packaging identity for Byte, a new vegan snack-bar brand made with MCT oil. The work avoids conventional granola-bar branding through psychedelic 1960s shapes, an electric 1980s and early-1990s palette, mouth icons, and expressive typography, while using recycled board and water-based ink for selected applications.

  Cast Iron DesignThe Office of Ordinary ThingsBytepackaging