Koto developed a warm and friendly new identity for nutrition and wellbeing app Foodvisor, repositioning it from a tech-focused calorie tracker to a personal health guide. The rebrand features a soft wordmark, friendly serif and sans-serif typefaces, and a calm, optimistic colour palette supported by in-house illustrations of mascot Guakka the avocado. The result conveys positivity and approachability while maintaining clarity and balance across digital applications.
