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Bodoni — 1 case
Used by Size
Cases set in Bodoni, as credited by the studios in their own writeups.
Bodoni in the news
- George Lois’ Shocking Vietnam Cover Still Hits Hard
· Apr 1, 2026
Steven Heller revisits George Lois’s 1965 Esquire cover for John Sack’s Vietnam War story, a typographic design that shocked readers with its stark message and minimalist power. The article reflects on how the once-provocative image has lost some of its impact in a world desensitized to wartime atrocities.
Esquireeditorial - Elizabeth Goodspeed Explains Why Studios Create Custom Fonts
It's Nice That · Oct 23, 2025
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
- Igor Kolomiiets’ distinctive Spice-Girls-inspired modular system for NMJ champions individuality
The Brand Identity · Nov 1, 2022
Kyiv-based designer Igor Kolomiiets rebranded modelling school NMJ with a modular identity inspired by Spice Girls-era nostalgia and youthful individuality. The system combines Helvetica Neue and Bodoni with expressive photography, variable borders, and a vivid color palette to reflect the school's creative spirit. The project balances playful digital references with timeless typographic structure.
Igor KolomiietsNMJ (Nagorny Models Junior)branding - Paul Belford on Ads: V&A print campaign
BP&O · Jun 28, 2022
Paul Belford revisits Saatchi & Saatchi’s 1988 print campaign for the V&A Museum, praising its bold strategy, witty copy, and masterful photography. The campaign successfully rebranded the museum for a younger audience, balancing irreverence with sophistication. Belford contrasts its confident minimalism with later, more heavy-handed branding approaches.
Saatchi & SaatchiVictoria and Albert Museum (V&A)advertising - AIA Conference on Architecture 2018 by Pentagram
BP&O · Jan 7, 2019
BP&O features Pentagram’s visual identity for the AIA Conference on Architecture 2018, led by partner Natasha Jen. The identity draws inspiration from New York City’s architectural diversity, using Helvetica, Bodoni, and Gill Sans to evoke structure, motion, and urban vibrancy. Richard Baird’s review highlights the interplay of light, space, and typography that connects the event’s materials to the city itself.
- AI-Generated Book Jacket Reveals Design’s Scary New Reality
Steven Heller experiments with AI by prompting Gemini to design a book jacket for a fictional title, 'What Is AI Graphic Design?'. The resulting concept, complete with cover, typography, and chapter outlines, prompts reflection on the implications of AI in creative work. Heller describes the experience as both fascinating and unsettling, underscoring the need for ethical standards in AI-driven design.
editorial