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Beesknees in Use — 1 Design Example | D1S1

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Beesknees in use — 1 case

Used by Mother Design

Set for Fhirst

Find design references using Beesknees. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.

Fhirst

Fhirst by Mother Design

Brand Identity And Packaging For Fhirst Functional Soda

Character, Animal, Beverage, Cherry, Health, Mascot

Beesknees in the news

Branding for Fhirst by Mother Design
BP&O · Oct 14, 2025
BP&O’s feature by Emily Gosling explores Mother Design’s exuberant rebrand for probiotic soda Fhirst. The identity embraces a maximalist Y2K-inspired aesthetic, combining multiple retro typefaces, bright gradients, and playful illustrations to differentiate the brand in a crowded health beverage market. The project balances joyful chaos with functional clarity, supported by motion design and a bold color system.
Mother Design Fhirstbranding
Emily Gosling
Mother Design Revamps Fhirst Soda with Joyful, Maximalist Branding
Creative Boom · Sep 3, 2025
Mother Design created a bold, maximalist brand identity for Fhirst, a new probiotic soda founded by Catherine and Steven Van Middelem. Rejecting the minimalist aesthetics common in wellness drinks, the identity embraces nostalgic typography, bright gradients, and playful mascots to express joy and individuality. The project positions Fhirst as a science-backed yet fun alternative in the functional beverage market.
Mother Design Fhirstbranding