Miss Lee is a 100% vegetarian, vegan, and gluten-free dining concept created by the executive chef and team behind the Lee’s restaurant brands. Developed for ZS Hospitality Group, the project positioned Miss Lee as an all-day bistro and cafe offering Hong Kong diners a plant-based alternative in Central Hong Kong. The case focused on branding and identity for a food and beverage concept centered on accessible, contemporary vegetarian dining.
Restaurant Plaa is a contemporary, Michelin-recommended restaurant in Central, Hong Kong, centered on seafood and elevated Thai flavors. The project involved identity design for a food and beverage venue under ZS Hospitality Group. The case presents Plaa as modern Thai cuisine, positioning the restaurant within Hong Kong’s dining scene with a refined and contemporary presence.
Snøhetta designed the interior and visual identity for Whey, a 336 sqm restaurant in Hong Kong by ZS Hospitality Group. The space blends Scandinavian folk art and Peranakan influences, creating a serene contrast to the city’s concrete surroundings. Warm materials, tropical hues, and local craftsmanship reflect the restaurant’s fusion of European and Singaporean culinary traditions.